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A tight—knit team

of four architects.

At FormaFabrika, we blend innovative design with sustainable practices to manufacture functional spaces.

Established in 2022, our studio emerged from a shared commitment to an architectural philosophy absent in previous collaborations.

We prioritize enhancing the built environment by intricately understanding contextual needs, applying interventions that align with our clients' mission, while placing profit and personal interests aside.

Our values
Teamworking on a project

The values that shape FormaFabrika.

At FormaFabrika, our design ethos is rooted in a meticulous understanding of each environment.

We tailor interventions to enhance distinctive features, ensuring a seamless blend of functionality and purpose. With a commitment to thoughtful analysis and open collaboration, our spaces evolve beyond the ordinary.

Experience a world where elegant simplicity and collaborative spirit converge to shape exceptional architectural experiences.

01

Contextual Insights

We meticulously analyze each environment, ensuring our architectural interventions are thoughtfully crafted to complement and enhance the unique features of every location.

02

Collaborative Innovation

By synergizing the diverse perspectives within our team and fostering open collaboration with clients, we create spaces that transcend expectations.

03

Less is Always More

We intervene judiciously, prioritizing functionality and purpose over unnecessary ornament. Our commitment to simplicity ensures that each architectural intervention serves a meaningful and essential purpose.

04

Environmental Responsibility

We integrate environmental responsibility seamlessly into our designs. From sustainable material choices to energy-efficient designs, every element is thoughtfully curated to minimize our ecological footprint.

The team that shapes FormaFabrika.

Francis Pedraza

Founder & Chairman

Francis Pedraza is the Founder of Invisible, a company pioneering the global digital assembly line by creating a single bot that enables people to outsource their work and add more time into their day.

Brian Hoffstein

Team

Brian Hoffstein is a strategic innovator whose deep scholarship and visionary insight have shaped initiatives at Harvard Business School...

Ric Pedraza

Director

Studied architecture at Cornell and free markets at the University of Chicago.

Raffi Grinberg

Director

Raffi Grinberg is a business leader and educator based in Washington, D.C.

Charles Songhurst

Core Advisor

Charles Songhurst is a technology investor and has been a member of the Meta Board of Directors since December 2024.

Nicholas Paul

Core Advisor

Nicholas thinks about thinking. He is currently researching and realizing a new project focused on the ‘thinking’ part of ‘long-term thinking’.

Brandon Chrinian

Director

Brandon Chrinian is a Fair Lawn, New Jersey-based financial executive who serves as the President and CEO of Ashley Furniture Home Stores of Metro New York & New Jersey.

Kamron Palizban

Director

With over nine years of experience as a Co-Founder at Invisible Technologies, Kamron has been at the forefront of operations innovation and AI training, focusing on blending automation with human expertise to enhance organizational effectiveness.

Shar Broumand

Core Advisor

Experienced investor, advisor, CEO, and board member specializing in scaling startups, revitalizing distressed organizations, and developing global markets.

Jonathon Bi

Core Advisor

Studied philosophy and computer science at Columbia after formative training in mathematics and the Canadian Olympiad. Co-founded Opto Investments in 2020 and served on the founding team until 2024.

Brennan Pothetes

Core Advisor

A seasoned entrepreneur and executive, this CEO and co-founder has a proven track record of building and scaling innovative companies, including leading Infinity and Butter Insurance to success.

Zohar Atkins

Core Advisor

Zohar Atkins is the Founder of Etz Hasadeh, a Center for Existential Torah. He earned a DPhil in Theology from Oxford as a Rhodes Scholar and received semikha from the Jewish Theological Seminary as a Wexner Graduate Fellow. He holds BA and MA degrees from Brown University.

Jenn Sammarco

Team

Innovative and highly attuned to identifying consumer trends and market opportunities with a proven track record of building and growing brands profitably.

2

years of architectural exploration.

20+

collaborative projects.

95%

sustainable design integration.

100%

client satisfaction!