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An innovative family office rooted in timeless values.

Rising sovereigns, building a Golden Era

Pendragon is a modern family office model—aligning wealth, leadership, and purpose. Inspired by Arthurian ideals, it redefines legacy for the future.

Core Values that

Shape Pendragon

The Pendgragon model sets a benchmark for excellence in wealth management, legacy planning, and governance, supported by an open-source framework dedicated to responsible wealth stewardship.

01

Legacy with Purpose

Wealth is cultivated rather than passively inherited. Each generation builds on a foundation of service and commitment.

02

Governance as Art

We treat decision-making structures as a craft—an intentional balance of stability and creativity, designed to foster vision, resilience, and long-term success.

03

Leadership Through Stewardship

True leadership is service in action—accountability and generosity create influence that outlasts any individual.

04

The Once and Future Renaissance

We exist to spark a new era of living legacy, vibrant society, and enduring frameworks—one that grows and evolves far beyond our own horizon.

Founded by Francis Pedraza, Pendragon is guided by a circle of advisors and board members whose collective expertise spans governance, wealth stewardship, and cultural impact—each dedicated to perpetuating Pendragon’s ethos across generations.

The Guiding Forces

behind Pendragon.

Francis Pedraza

Founder & Chairman

Francis Pedraza is the Founder of Invisible, a company pioneering the global digital assembly line by creating a single bot that enables people to outsource their work and add more time into their day.

Brian Hoffstein

Team

Brian Hoffstein is a strategic innovator whose deep scholarship and visionary insight have shaped initiatives at Harvard Business School...

Ric Pedraza

Director

Studied architecture at Cornell and free markets at the University of Chicago.

Raffi Grinberg

Director

Raffi Grinberg is a business leader and educator based in Washington, D.C.

Charles Songhurst

Core Advisor

Charles Songhurst is a technology investor and has been a member of the Meta Board of Directors since December 2024.

Nicholas Paul

Core Advisor

Nicholas thinks about thinking. He is currently researching and realizing a new project focused on the ‘thinking’ part of ‘long-term thinking’.

Brandon Chrinian

Director

Brandon Chrinian is a Fair Lawn, New Jersey-based financial executive who serves as the President and CEO of Ashley Furniture Home Stores of Metro New York & New Jersey.

Kamron Palizban

Director

With over nine years of experience as a Co-Founder at Invisible Technologies, Kamron has been at the forefront of operations innovation and AI training, focusing on blending automation with human expertise to enhance organizational effectiveness.

Shar Broumand

Core Advisor

Experienced investor, advisor, CEO, and board member specializing in scaling startups, revitalizing distressed organizations, and developing global markets.

Jonathon Bi

Core Advisor

Studied philosophy and computer science at Columbia after formative training in mathematics and the Canadian Olympiad. Co-founded Opto Investments in 2020 and served on the founding team until 2024.

Brennan Pothetes

Core Advisor

A seasoned entrepreneur and executive, this CEO and co-founder has a proven track record of building and scaling innovative companies, including leading Infinity and Butter Insurance to success.

Zohar Atkins

Core Advisor

Zohar Atkins is the Founder of Etz Hasadeh, a Center for Existential Torah. He earned a DPhil in Theology from Oxford as a Rhodes Scholar and received semikha from the Jewish Theological Seminary as a Wexner Graduate Fellow. He holds BA and MA degrees from Brown University.

Jenn Sammarco

Team

Innovative and highly attuned to identifying consumer trends and market opportunities with a proven track record of building and growing brands profitably.

At Pendragon, we believe in ‘earned inheritance.’ Rather than automatically passing down wealth, each generation unlocks their share through milestones—entrepreneurship, creativity, and community impact—that preserve and expand the family legacy.

The Meritocratic Trust Fund is one of our key innovations for the modern family office.

The Meritocratic

Trust Fund Model

Our Portfolio

Within Pendragon’s ecosystem, we manage both commercial and non-commercial initiatives—each reinforcing our commitment to empowerment, governance, and societal impact.

Invisible Technologies

Invisible transforms organizational productivity by seamlessly blending elite human talent with advanced automation, enabling enterprises worldwide to scale operations and accelerate strategic goals. As Francis’s primary direct earned equity holding, Invisible anchors Pendragon’s commercial portfolio through visionary innovation and proven operational excellence.

Commerical Holdings

Website

Infinity Constellation

Infinity redefines business-building by empowering visionary founders to create enduring ventures rooted in purpose and long-term ownership. Composed of innovators united by a commitment to transformative growth, Infinity incubates companies at the intersection of cutting-edge technology and human ingenuity. Each venture catalyzes new possibilities, unlocking meaningful, lasting impact aligned with Pendragon’s vision for purposeful evolution.

Commerical Holdings

Exponential Capital

Exponential Capital extends Pendragon’s ecosystem into ownership and long-term value creation. Structured as a multi-strategy, multi-fund platform, it partners with premier investment talent to acquire, modernize, and scale established businesses, amplifying them with Invisible’s AI infrastructure and Infinity’s operational playbooks. By turning proven expertise into enduring equity, Exponential Capital completes Pendragon’s arc from incubation and transformation to responsible stewardship and ownership.

Commerical Holdings

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Eternity

Eternity is a nonprofit research-and-education platform harnessing frontier AI and world-class scholarship to rescue, translate, and revive humanity’s endangered wisdom. Flagship initiatives such as the Nālandā Project—recovering the lost libraries of Asia’s first great university—digitize fragile manuscripts, decode ancient texts, and curate immersive experiences, reconnecting contemporary society with timeless insights. Eternity embodies Pendragon’s commitment to cultural renewal, ensuring human heritage thrives for future generations.

Philanthropic & Governance

Website

Sovereignty

Sovereignty designs frameworks for effective governance, empowering visionary leaders and organizations to navigate complexity with creative adaptability. Rooted in the principle of sovereignty—the capacity to remain self-directed and aligned to core purpose—the foundation cultivates resilient structures, enabling institutions to transcend conventional constraints, evolve authentically, and meet emerging challenges with clarity and resilience, reflecting Pendragon’s dedication to purposeful leadership.

Philanthropic & Governance

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Our Alliances

At Pendragon, we harness the power of collaboration through strategic alliances and global partnerships. Beyond a traditional family structure, we connect visionary leaders and industry experts to drive innovation, create impact, and unlock new opportunities worldwide. Together, we amplify our reach, accelerate growth, and leave a lasting legacy.

Journal

Explore our collection of insights on governance, leadership, and wealth stewardship—capturing Pendragon’s evolving journey and guiding philosophies.

View all Posts

Reflections

“The beginning is the end.”

Heraclitus


Fragment B70

The way up is the way back.

Heraclitus


Fragment B60 (Haxton #45)

“Thus things are decreed by Fate.”

Heraclitus


Fragment B63 (Haxton #63)

“The eye, the ear, the mind in action, these I value.”

Heraclitus


Fragment B55 (Haxton #9)

“Is Spirit Moving?”

Francis Pedraza

“The Founding Moment Is Always Now.”

Francis Pedraza

“They Kingdom Come! They Will Be Done! On Earth, as it is in Heaven!”

Matthew


6 : 10 (Lord’s Prayer)

“‘Thou shalt love the Lord… This is the first and great commandment… Thou shalt love they neighbor as thyself.”

Matthew


22:37-39

"Sing to the Lord a new song! Sing to the Lord, all the earth!"

Psalm


96:1

"Blessed is the man … But his delight is in the law of the Lord, and on his law he meditates day and night."

Psalm


 1:1‑2

“The mind is wavering and restless… Let the wise man straighten his mind as a maker of arrows makes his arrows straight.”

Dhammapada


33

“Happiness and freedom begin with a clear understanding of one principle: some things are within our control, and some things are not …”

Epictetus


Enchiridion

“I say to you: Make perfect your will. I say: take no thought of the harvest, but only of proper sowing.”

T. S. Eliot


Choruses from “The Rock”

“...where are you roaming? You will never find The Eternal Life that you seek. When the gods created mankind, they also created death, and they held back eternal life for themselves alone. Humans are born, they live, then they die, this is The Order that the gods have Decreed. But until the end comes, enjoy your life, spend it in happiness, not despair. Savour your food, make each of your days a delight, bathe and anoint yourself, wear bright clothes that are sparkling clean, let music and dancing fill your house, love the child who holds you by the hand, and give your wife pleasure in your embrace. That is the best way for a man to live."

 

The Epic of Gilgamesh

“The movement of heaven is full of power. It furthers one to be strong and untiring.”
THE DRAGON ENERGY LIES WITHIN
THE FORCE OF CHANGE IS ITSELF UNCHANGING
THE MOVEMENT OF LOVE IS FULL OF POWER
THE MOVEMENT OF LIFE IS FULL OF POWER
LET THIS FORCE MOVE THROUGH YOU
THE FORCE OF CHANGE IS ITSELF UNCHANGING
THE CREATIVE POWER IS YOURS

 

I Ching

“Lord, make me an instrument of your peace.”

Prayer of Saint Francis

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